Throughout the weekdays, junior Rehan Memon navigates the halls of his school, buried under a mountain of homework and surrounded by the pressure of impending tests.
However, as the weekend arrives, a remarkable transformation occurs. The studious teenager steps aside, making room for an ambitious young director. In this role, he confidently juggles phone calls and meetings.
“I work for Burite,” Memon said. “I’m the social media marketing director and I organize. I make sure that videos and shorts that we post on our Instagram and YouTube are high quality and they match the requirements that we have for the company.”
The company that Memon works for promotes different speakers. He has been associated with this agency for the past year and is very committed to his job.
“One of our customers is a keynote speaker who’s around 50 years old right now and he’s trying to get into the online business,” Memon said. “Since he doesn’t have any experience with any social media, we’re trying to get him to build an online presence and to help him sell his course and his books that he has on.”
As a director, Memon encounters a range of challenges while interacting with customers. Despite being the youngest director in the company, his inexperience in the field adds another layer of complexity to his role.
“All I do there is sit there [board meetings] and listen,” Memon said. “The people that I work with are pretty scary because they’re much higher up than me. They’re older than me. So I basically just shut up and listen to them and that’s how I actually learn. So instead of telling what I feel, I listen to what they think and what they feel, and I use that and make it applicable to me in my own way.”
Memon is deeply passionate about this field, describing it as a “personal interest” that he aspires to transform into a successful career in the future. He has ambitious plans for the company’s growth, aiming to make a substantial impact in the industry.
“I want to grow the organization significantly,” Memon said. “So like you don’t have to have, but you can make it your main focus, right? So like instead of having multiple different tiny companies, you can focus all your energy and work into one big company. So I want to extremely grow it pretty much and have like a huge client base and all that stuff.”
Memon dedicates 7 hours each week to his job. On Saturdays, he holds a call with his team members to discuss strategies, reviewing what went well during the week and identifying areas for improvement.
“We go into sales and funneling to see how many sales we got from each video, how many redirected links did we go and all that,” Memon said. “And that’s Saturday, right? That’s done for Saturday. Then on Sunday, I hop on a call with the founder and I just explain to him what we’ve done so far in the past week and what are our future goals and how we plan to develop the company.”
Leading a double life as both a student and a director entails navigating a complex landscape of responsibilities and expectations. Memon juggles through these challenges, skillfully balancing his own responsibilities while also imposing deadlines on those around him. He described the work to be “fun, challenging, and rewarding”.
“I didn’t have any actual experience working with real job people and actual company managers,” Memon said. “So this gave me an opportunity to actually get a real experience on how companies operate and how they work. So in the future, I don’t have to start from ground zero. I can already be at a higher level than other people my age. So it gives me a better advantage.”
